Label: Sincerely Yours
Catalog#: YOURS0144
Format: CD, Album
Country: Sweden
Released: 26 Jun 2010
Genre: Electronic, Pop
Style: Synth-pop
Quality: FLAC (tracks)/MP3 320 CBR
Size: 190/Mb

White Magic, the first solo album from ceo (aka label part-owner Eric Berglund, the singing half of the TTA), picks up to some degree where A New Chance left off, but it marks a number of significant changes within that sound. Berglund and coproducer Kendal Johansson (who recently released a cover of Big Star’s “Blue Moon” for the label) work with similar melodies and short pop structures, but trade early nineties revivalism and second-person addresses for a MIDI orchestra and first-person anti-escapist proclamations.

8,5/ 10 + best new music [pitchfork.com]

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